Marketing expert - Google Ads (paid accommodation)

General Overview:
We are looking for a motivated and dynamic Sales Marketing Expert to join our team as a specialist in Google Ads campaigns. Every four months, you will manage a new client portfolio of 300 companies, covering a variety of professionals from sports coaches to e-commerce sites. Your role will be to analyze the campaigns implemented by your clients and provide improvements. Your advice will cover message format, targeting, site structure, purchase cycle flow, as well as specific techniques for Google Ads tools. You will start by managing clients with advertising budgets ranging from €1k to €10k, then from €10k to €100k, and eventually marketing agencies with budgets of millions. Each step takes approximately one year.

Main Responsibilities:
Campaign Management: Create, manage, and optimize Google Ads campaigns to meet performance objectives.

Data Analysis: Monitor and analyze campaign results, providing regular performance reports.

A/B Testing: Conduct A/B tests to improve ads and maximize return on investment (ROI).

Internal Collaboration: Work with sales and content teams to ensure message and promotion consistency.

Keyword Research: Conduct relevant keyword research to effectively target our audience.

Competitive Intelligence: Monitor market trends and competitor strategies to adjust our campaigns.

Position Objectives:
Quantitative:
- Increase website traffic through advertising campaigns
- Achieve defined conversion goals
Qualitative:
- Improve campaign return on investment (ROI)
- Ensure internal stakeholder satisfaction

Desired Profile:
- Excellent written and verbal communication skills
- Previous experience in managing Google Ads campaigns
- Ability to work both independently and as part of a team
- Analytical mindset with data interpretation skills
- Proficiency in digital marketing tools and advertising platforms